“Why” is Why Software Implementations Take So Long

Every process starts with a why as in ‘why are we doing this?’

Then, you get to what as in ‘what do we do?’

Finally, you get to how as in ‘how do we do it?’

At work, most people encounter a process in reverse, from how to why.

For example: my first job was working for a bookstore with a membership program. They taught me how to suggest joining our membership program. What I was doing was suggesting a customer become a repeat customer. Why I was doing it was because…